, founded in 1999, is the largest global search engine in the leisure marine market with more than 230,000 boats from 144 countries. Its powerful URL helps position as the go-to resource for everything boats - boating news, DIY tutorials, blog posts, videos, reviews and boat listings. For OEMs and their dealer networks, offers effective marketing tools to promote and sell new and used boats for sale across the globe. was originally launched as a private, venture capital-funded start-up in San Francisco, CA to leverage the dot com boom in the boating niche.

In January 2000, acquired YachtWorld, marking the first Internet content deal within the boating industry. Just a few months later, expanded its offerings to the European market. Ian Atkins opened the first European office in Fareham, England to launch to the European markets and provide dedicated sites for the UK, Germany, France, Spain, Italy, Netherlands, and Australia. was acquired in 2004, and for the next six years focused on building content, including editorial, videos, reviews and global boat listings - positioning it as the site for “everything boats.”In 2010,, YachtWorld and Boat Trader joined forces as the three leading marine websites to form Boats Group (then operated as Dominion Marine Media).

Boats Group was acquired by Apax Partners in July of 2016 and, in addition to, operates the leading recreational boating brands of YachtWorld, Boat Trader, CosasDeBarcos, Annonces Du Bateau, Botentekoop, Botenbank, Boten and YachtCloser. The company continues to build best-in-class software to support the recreational boating community with a commitment to innovation and service, developing and applying leading-edge technology for our industry partners and a superior experience for prospective buyers.

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